Press releases are great ways to communicate various events about your company.
The added benefit of press releases is that they can greatly improve your search engine optimization (SEO) rankings.
The ranking is highly valuable for online businesses because the higher your ranking in search engines, the more likely your business will be chosen by your target audience when they execute a search for your products.
In today’s SEO world, press releases provide more indirect value than direct value.
Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press release that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness. You can also get direct value from the link to the press release site. For the best SEO results, we recommend ordering at least once a month.
Other SEO benefits that come from a press release submission include:
Boost your online presence.
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Increase Traffic.
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Highlight Your Company.
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Get Qualified Buyers.